W :
Having traveled and observed so many places, could you explain what you see as the connection between the environment people live in and the way they dress?
Y :
Sure. Well beyond any trends, there is a deeper factor that expresses the culture. An extreme example would be Scandinavia and Latin America. In Scandinavia, the culture is a very equal society, so you would have women who earn as much as men; they have high positions; they’re in the government; they’re emancipated, etc. It translates into fashion that isn’t sexualized. It’s very common to have an androgynous type of fashion. For example, brands like Acne – most of the stuff they sell is almost possible for both girls and guys to wear it. Scandinavian fashion has this big thing where people want to look good, but they won’t necessarily show a lot of cleavage, be too sexy and so on. Fashion is an extension and expression of culture.