What do three or four stars in
Goodreads or Rotten Tomatoes tell you? Do you buy rating system? Well, to point
out the obvious, of course it helps you to get a feel of something,
whether the product lives up to the name. For example, Haruki Maurakami’s The
Strange Library may sells well due to its author’s fame and the fact that most
Strange Library books are sealed with plastics in bookstores so you cannot peek
at how disappointing the book is. (I am not a Murakami fan. I am not
disappointed, but it is disappointing for his fans).
I never buy public ratings for
books, movies, restaurants, because I have peculiar judgments. But, what if the ratings are related to
safety? For example, Uber taxi app that will automatically pop up the driver’s rating
when you are ordering a car. Well, I kinda trust this. Like I trust airbnb’s
rating. So, I do not
negate the use of rating in this sense. Aside from its functions, however, it itches me how rating
scrutinizes service provider to influxes of users’ opinions. But, don’t all
businesses work like this? When I saw the Uber taxi rating, I imagined what if
I got rated on-line or publicly for every single task I got in my workplace.
With my face and name in it. I wouldn’t like it. Then, why do I like the Uber
taxi rating?
One day, I participated in this
workshop. Their objective is to practice how to be innovative social problem
owners and to design the results into prototypes. The people are great. Most of the participants and mentors are
doers, practitioners, and they are used to get requests from clients to design
their products based on user’s experience so it will satisfy the users, us, those
who could buy, those who make the rules and what is good & not. The
participants were divided into several groups. We then got couple of days to
define a social problem that we would solve, one day for research and prototype
designing, and one day to finish our prototypes.
The teams were very creative.
Several social problems they chose are: the lacks of Jakarta waste management, Jakarta
government’s plan to manage informal food vendors that causes most of the
vendors cannot sell from their usual spots, how to locate our lost items, etc.
Interestingly, the solutions to most of the problems are to make the elements
visible. For example, for the “lost items” problem, they would like to put
something that could be detected and located with your devices (obviously). Another example
is to list, rate, and locate the food vendors so we could detect where they are since they will be strolling around, not in a fixed area. Look, both people and object could be located!
No one objected when rating food
vendors. However, when a group proposed an interactive device in museum space
that could detect which paintings that you like, people suddenly felt
uncomfortable. Why? Isn’t the idea the same? To instantly detect and
announce what you like, to cut social interactions to infer your favorites, to
cut the context why people like something at that particular time, etc? Why do we put CCTV for our
babysitters and watch it from our iPad in the office, in non-challant manner, while we do not like being observed? Is it a matter of different social
classes?
I could get the idea of Airbnb
and Couchsurfing, for example, because the rating is reciprocal. With food vendors,
babysitters, etc. it is not reciprocal. Of course, they could give their own “ratings” of the users or employers through words of mouth or other tactics. But, doesn’t it bother you just a bit
to see how technology becomes more and more intrusive rather than liberating?
If you have any examples of non-intrusive technology or product design, please
let me know (I will browse IDEO site as well). On the other hand, we could argue, through
all of the money they get from good rating, technology could be a liberating
tool to succeed, and it gives a “measurable” steps: more stars mean more
customers (?).
Aside from the benefits for you
and for the service provider, what do you feel when you give out stars on the people
we could lurk at and decide their narrative of quality for public? Practicing
our minor power at least? Surveiller et Punir, Discipline and Punishment 2.0.
She tries to give a confusing smile as she likes Murakami but hates this book (or is it because she is cold from Edinburgh weather?) Where are the stars to be clicked? Would be easier than figuring out this puzzling smile! :)